Holidays are around the corner and there is no better time to bring in some festivities to increase restaurant exposure, entice new guests, and retain loyal customers.
The holiday season is peak consumerism time which includes dining out, catering, and gifting.
As it gets closer to Christmas, Hanukkah, and the New Years, potential customers will be searching for the perfect restaurant to celebrate the holiday cheer and by leveraging these marketing strategies, you can attract all the jolly customers looking for a fun and spirited holiday.
For the holidays, people often gather and celebrate in large groups, making it a perfect time and opportunity to reel in large orders and showcase yourself to new and returning customers.
Creative holiday promotions and events can help your restaurant stand out and fun social media campaigns can expose you to a larger audience, increasing awareness and engagement.
Especially for the holiday season, food gatherings evoke a feeling of warmth, generosity, and togetherness where guests are able to create lasting memories at your restaurant, creating an emotional connection with your space and food.
Festive holiday items are a must for any restaurant wanting to celebrate the holiday season with their guests.
This can bring an uplifting holiday mood to all the diners and make it a more memorable experience when it might just be a quick lunch time break.
By highlighting unique holiday desserts and drinks, you can excite your guests and get them ready for the upcoming holidays.
Seasonal items not only attract foot traffic and exposure, it also encourages repeat business to try new options.
This can be done by creating Christmas or holiday inspired desserts and beverages by using holiday flavours and adding holiday decorations to make them visually in line for the holidays.
For example:
Offering curated combo meals featuring festive flavours and themes can cater towards families or individuals looking for a convenient and joyous holiday meal.
These holiday combo meals create value both physically and psychologically, as well as increase the average ticket size for your restaurant.
For Example:
Ticketed events can not only increase profits, it also allows for new customers to spend at your restaurant that doesn’t require a food purchase.
These events can help you attract a wider audience pool and build brand awareness.
The ticket price covers the event itself, and attendees are often encouraged to purchase food and drinks during the event, further boosting revenue.
Offering a festive and memorable experience helps set your restaurant apart and creates opportunities to connect with your community during the holiday season.
For Example:
Create a festive advent calendar of deals!
Each day can feature a new discount or promotion to encourage daily visits and build excitement and curiosity among your customers.
This can be highlighted on your social media platforms as a way to reach a wider audience, as well as a quick and easy way to inform your most loyal customers of the upcoming holiday deals.
For Example:
Holiday parties are a must if you want to draw in a lively crowd and create a festive atmosphere.
This can turn a regular evening into a memorable holiday meal with entertainment.
This can give your guests a feeling of added value to their dinner by only paying for food, but receiving much more.
For Example:
Gift cards are the perfect gift for food lovers as they are a popular, easy-to-purchase gift option, especially during the holiday season.
Selling restaurant gift cards is a great tactic to generate immediate revenue, as well as attract new customers and build brand loyalty.
When customers buy or receive a gift card, they are more likely to return several times to finish using the gift card, and end up spending more to use up the gift card.
For Example:
During the holiday season, it is an opportunity to show your love and appreciation for your loyal customers with extra points or exclusive holiday perks.
This puts your restaurant back into your customer’s mind and encourages them to choose your restaurant during the busy holiday season.
For Example:
If you host charity events throughout the holiday season, it not only gives you good exposure in the community, it also is a way for your business to give back, building your brand image and goodwill.
This will attract customers who value community involvement and contributing to a good cause.
For Example:
By partnering with local businesses in your area, you can create mutually beneficial promotions that can feel more fresh and exciting to your customer base.
This can be a chance for your customers to explore other local businesses and their customers to come try what you have to offer.
It can also be a chance to connect with your fellow business owners and show your support and admiration for them.
For Example:
Dedicate an evening where a portion of proceeds goes to charity or any other cause your restaurant wants to support that is in line with your goals and vision.
This can attract diners who want to make a difference during the holiday season.
For example:
Engage your audience by running a fun holiday-themed contest on social media.
This can encourage user generated content which can increase traffic to your restaurant.
This will also make your restaurant seem more relevant and internet savvy to appeal to the younger crowds.
For Example:
If you have special holiday menus or promotions, inviting local influencers to experience them can increase your visibility.
These influencer’s follower reach can bring new diners to your restaurant.
Pay attention to the influencer’s follower base and check if they align with your target customer base.
For example:
Create a catchy holiday-themed hashtag for customers to share their experiences and build online buzz.
For example:
Posting daily updates or special deals leading up to Christmas or New Year will keep your audience engaged and excited.
For example:
Transforming your space into a festive wonderland with holiday lights, ornaments, and themed table settings will enhance the dining experience and encourage customers to share photos online.
Having a designated viral photo spot is a sure way of increasing customer engagement and traffic.
For Example:
Ordering systems and POS systems should be decorated with holiday cheer along with the rest of the restaurant.
Upgrade your Holiday festivities with MenuSifu
➡️ Dress up your restaurant with holiday attire and activities with MenuSifu
➡️ Come up with limited edition food items and drinks for the holidays
➡️ Design holiday packaging to bring up festive spirits
➡️ Set up holiday set menus for large groups
➡️ Transform MenuSifu products with customized holiday screens and menus
➡️ Personalize holiday messages to your loyal customers
➡️ Use marketing and social media services by MenuSifu to upgrade customer engagement
➡️ Holiday and event posters and advertisements provided by MenuSifu
Offer catering packages for office parties, family gatherings, and other holiday events to increase sales during the holiday season.
Try to have a few options for feasting size and various dietary needs.
For example:
Cater to the increased demand during the holidays by staying open longer or opening earlier.
Adjust based on your customer needs and schedule.
Changing pricing of your items can also be a way to increase customer flow and satisfaction.
For example:
Hosting one day only promotions encourages immediate action from new and existing customers.
Think about bigger bonuses for your customers since it is a one day special that won’t affect yearly profits tremendously.
For example:
If your restaurant is family oriented, inviting Santa to your restaurant is a fun event to explore as it brings in larger dining groups and creates a lively mood.
Kids can meet Santa while parents enjoy a meal, making it a fun experience for all.
If your restaurant has a cocktail menu, creating holiday spinoffs on the classics could be a fun way to showcase something new and celebrate the holiday season.
For Example:
Designing and selling branded holiday-themed merchandise like mugs, hats, or t-shirts can create an additional revenue stream that will also serve as a marketing tool to continuously remind customers of your presence.
If you have the budget, giving them away is also an option that will make customers happy and increase your marketing reach.
Host or participate in a local holiday market, featuring your dishes alongside other vendors.
You can also invite non food businesses to create a more well rounded market that can pull in various customer groups.
Encourage customers to share photos or videos of their holiday experience at your restaurant.
For example:
You Might Also Enjoy These Articles：
What Does a Host Do at a Restaurant?
How Do you Open a Franchise Restaurant in 6 Simple Steps - 2024 Guide
24 Effective Restaurant Advertising Ideas for 2024
Step by Step Guide on How to Open a Breakfast Restaurant
All-in-One Pos System for Pizza Shop：5 Key Solutions for Streamlined Operations
Best POS System for Restaurant Efficiency and Growth - Discover MenuSifu
POS System for Food Trucks | MenuSifu POS
How to Open a Bakery: A Practical Q&A Guide (2024)
How to Open a Chinese Restaurant in the U.S. | MenuSifu
How to Open a Bar: Key Steps for Success in 2024
How to Open Up a Food Truck: A Starter's Guide for 2024
How to Open a Bagel Shop: The Ultimate Startup Guide
How to Open a Cafe: A Comprehensive Guide（2024）
Social Media Marketing for Restaurant Success
Implementing Restaurant Loyalty Programs for Success
Restaurant Marketing: Strategies for Success and Growth
Successful Restaurant Branding Tips: Standing Out in a Crowded Market
AI in Restaurants: Optimizing Operations for Success
.webp)
www.menusifu.comContact number: 1(212) 966-5888Technical Support: 1(888) 809-8867E-mail: info@menusifu.comCopyright 2013 - 2024 | Powered by MenuSifu | All Rights Reserved.
