blog

date

October 16, 2024

blog

reading time

6 min

Step by Step Guide on How to Open a Breakfast Restaurant

Breakfast is the most important meal of the day, and to many Americans, it is also their favourite meal of the day, and the one they prefer eating out at to begin their day with good food and good energy.

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An assortment of breakfast foods including toast, pancakes, sausages, bacon, eggs, beans, fruits, croissants, and beverages like orange juice and milk

Starting a breakfast business might seem daunting, but with the right guidance and technology to assist with everything from development, funding, marketing, and building a storefront, it will be a fulfilling and rewarding opportunity to be a self entrepreneur and connect with your community.

DEVELOP YOUR BUSINESS PLAN

A well-structured business plan serves not only as a roadmap for launching your breakfast restaurant but also attracts potential investors and partners to build a breakfast franchise.

By thoroughly researching and detailing each component, such as food costs, financial analysis, marketing plan, and management strategy, you will create a solid foundation for a successful and thriving breakfast business.

1. Define your Concept (Executive Summary & Business Description)

What is your concept?

This is what will draw in your customer base and set you apart from the other breakfast spots in the neighbourhood or even your city.

Does your breakfast restaurant concept revolve around serenity and relaxation where guests can sit on cozy windowsills and sip their desired drink of choice and some light bites made with high quality ingredients and seasonal items coming from local farms?

Or is it an all day breakfast restaurant that that focuses on all the sweets and delights that breakfast can be, filled with pastries and satisfying carbs for all times of the day?

Does it cater to a specific dietary need such as dairy or gluten free with breakfast menu items that is mindful of guests' health with fresh fruit and vegan breakfast burritos?

Or is it one that focuses on one cuisine of the world such as French or Japanese traditional breakfast offerings?

Having a defined concept will allow your guests to understand what to expect when stepping inside your business and as you continue developing your business plan, your breakfast shop business will definitely top the breakfast restaurant industry.

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a traditional japanese breakfast, chinese breakfast, american breakfast, and english breakfast

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2. Research the Market (Market Analysis)

Finding your niche is one of the most important aspects of building a breakfast restaurant business plan.

By researching your market, you are able to find where there is growth potential, understand the local breakfast industry, as well as the likes and dislikes of your potential customers such as the preferred breakfast hours and menu options. For example, if your town enjoys breakfast for dinner, your can adjust your opening hours to later in the day, but if your area prefers breakfast cocktail options, finding a skilled bartender would be the top priority. With ample knowledge of the dining scene within your chosen market, you are able to make more customized choices to suit your customers.

3. Marketing Strategy

With MenuSifu's MealKeyway marketing services, marketing can be made easy and reliable without any of the costs that are usually required. MealKeyway specializes in social media marketing and management to keep up with industry trends and changes, improving Google SEO to allow your restaurant to be discovered by a wider range of people, and event planning with free promotional materials for all your celebrational needs, all of which can help get the word out about your new business.

‍MealKeyway provides marketing assistance with an All-In-One Online Ordering System that builds free websites for restaurants in partnership with the MealKeyway service, which is in direct partnership with Google, Doordash, UberEats, and Grubhub, boosting convenience and cutting costs for breakfast restaurants, significantly improving profit margins.

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marketing and promotional services our business provides

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4. Find a Location (Location Analysis)

Finding an appropriate location is quite crucial when building your business plan. A comprehensive geographic analysis should be done to understand the local real estate market pricing and where the breakfast and brunch scene is located to maintain a profitable business.

There needs to be a balance of finding a reasonably priced space so that rent doesn't take most of your revenue, but also a space in an location with consistent customer consumption to cater to daily breakfast rushes.

5. Purchase Equipment & Supplies (Operations Plan)

In recent years, leveraging technology for efficiency is one of the main focus points for restaurants as it is one of the fastest ways to start a breakfast franchise.

Technology will help you reduce staffing, cut costs, and and increase overall restaurant efficiency both in and out of the kitchen, giving staff and customers a better experience inside the breakfast restaurant.

As a business owner, you need to keep up with current technological updates for both hardware and software and the MenuSifu POS MX is an obvious choice. The POS MX is MenuSifu's most powerful device yet with a full metal appearance and an ultra clear screen that encases cutting edge technology that runs faster, more stable, and smoother than ever before, leading restaurant operations to a whole new level. This new model's upgrades include a cloud menu that updates and syncs menus across multiple restaurants instantly, inventory management for all restaurants in real time to prevent shortages and reduce waste, as well as gathering customizable comprehensive reports and analytics for each location to drive success across the entire restaurant network. Finding the right equipment to best suit your restaurant is of the utmost importance and even more important for franchise owners as it will determine the entire flow of the overall business management, as well as day to day operations.

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A modern point of sale (POS) system with a touchscreen interface, showing options for dine-in, to-go, pickup, delivery, recall, and drawer functions. The screen also displays a numeric keypad for passcode entry.

6. Obtain Funding (Financial Analysis)

Funding is a crucial step in establishing a concrete financial plan, as well as a thorough breakfast shop business plan.

First, it's essential to determine how much funding you will need to cover startup costs and sustain operations until the business becomes self-sufficient which will ensure you have adequate financial resources until your restaurant reaches its break-even point. Next, identifying potential funding sources—such as personal savings, loans, investors, and grants—will help secure the necessary capital to successfully launch your restaurant.

With MenuSifu's EZ Capital, financing the beginnings of your restaurant business couldn't be simpler. EZ Capital is a safe, fast, and flexible option for small businesses to take a loan to quickly grow the business instead of relying on self financing your restaurant or obtaining investors. By clearly outlining your funding needs, financial projections, and exploring various financing options, you can create a strong foundation for your business.

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